Led the development of digital platforms for a non-profit organization and its USA branch, focusing on improving accessibility, operational efficiency, and audience reach. The project also included implementing Google My Business for enhanced brand exposure.

Role:

Lead Product Manager

Challenges:

– The organization faced limited online presence and struggled to engage a broader audience effectively.

– There was also a need to establish a digital platform for healthcare services offered by the USA branch.

Solutions:

– Directed the design and development of the Vivmat Healthcare LLC website, ensuring a user-friendly interface tailored to home healthcare service needs.
– Oversaw the creation of an interactive platform for the non-profit arm, enhancing donor engagement and visibility.
– Implemented Google My Business strategies to boost local search visibility, improving discoverability for targeted demographics.
– Conducted regular evaluations of site performance and user engagement metrics to identify improvement opportunities.

Results:

– Increased local visibility by 25% through optimized Google My Business profiles.

– Enhanced audience reach and engagement for the non-profit initiative, leading to a 15% rise in donor contributions.

Technologies:

Trello, WordPress, Google My Business, Jira

Links: https://vivmatbabsinitiative.org/